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We kindly inform you that winter intake 2023/2024 is in process.

The enrollment will last untill 29.02.2024

 

Management and Marketing in Hospitality, Tourism and Recreation

(tryb stacjonarny, niestacjonarny)

The specialization in Management and Marketing in Hospitality, Gastronomy, Tourism, and Recreation is tailored for individuals wishing to gain comprehensive knowledge in the field of management and promotion in sectors related to customer service. The studies prepare students for key managerial roles and the creation of effective marketing strategies in the dynamically developing hospitality, tourism, and gastronomy sectors. Students also have the opportunity to participate in attractive paid internships abroad and benefit from the Erasmus program, enabling them to acquire international experience and establish international business contacts.

Graduates of this specialization have a thorough understanding of management and marketing in the hospitality, gastronomy, tourism, and recreation industries. They can effectively analyze the market, create and implement marketing strategies, and manage teams and projects in these sectors. They are prepared to take on managerial positions in hotels, restaurants, travel agencies, and recreational companies.

Positions a bachelor's degree graduate might apply for include:

1. Hotel Manager
2. Director of Marketing in a travel agency
3. Gastronomy Department Manager
4. Tourism Promotion Specialist
5. Recreation Department Manager
6. Project Manager in the tourism industry
7. Marketing Strategy Consultant in the hospitality sector

Studies in Management and Marketing in Hospitality, Gastronomy, Tourism, and Recreation provide graduates not only with theoretical knowledge but also with practical skills necessary for success in these dynamic market sectors.

Sample subjects offered in the program: 

• Fundamentals of Marketing - this course focuses on key marketing concepts such as market segmentation, product positioning, and promotional strategies. Participants acquire skills in planning and implementing effective marketing campaigns tailored to the specifics of the hospitality, gastronomy, and tourism industries. 

• Social Communication - the subject covers mass and interpersonal communication techniques in the context of promotion and image building. Students learn to effectively use social communication tools, like social media, advertising, and PR, in the hospitality and tourism business. 

• Tourism Geography - this course analyzes the main tourist destinations worldwide, considering their cultural, historical, natural, and economic attractiveness. Students learn to identify and harness the potential of different regions to craft unique tourist offers. 

• Enterprise Finance - the subject delves into key issues related to financial management in a company, such as cost analysis, financial forecasting, budgeting, and working capital management. Participants learn efficient financial resource management in the hospitality and tourism industries. 

• Economics of Tourism and Recreation - the course addresses the economic aspects of activities in the tourism and recreation sector. Students gain insights into pricing models, tourism market development strategies, competition analysis, and other economic matters specific to this industry.

• Management Methods and Techniques - this subject introduces students to modern management tools and techniques like project management, SWOT analysis, and human resource management. The course emphasizes the practical application of these tools in the hospitality, gastronomy, and tourism sectors. 

• Human Nutrition - an introduction to the fundamentals of dietetics, nutrition, and food and beverage management. Students learn basic principles of healthy eating, analyzing the nutritional value of products, and creating gastronomic offers tailored to different customer groups.